X2 recognised that those individuals who appreciate style and design were becoming a lot less satisfied with the traditional tropical resort and residence designs that, while well executed, proliferate the Asian region. Not only are these developments becoming more and more similar, but they are often poor quality, badly serviced, increasingly undifferentiated and generally unrewarding from an emotional, spiritual and financial perspective.
With X2 they were determined to not only break out from the traditional design concept of tropical properties in the region but also redefine luxury in completely new terms, and allow their guests to ‘cross-to’ (X2) a new dimension of luxury…one designed for the spirit.
Properties by X2 appeal to people who appreciate style in a genuine, pure sense. Almost an anti-brand; X2 does what large properties cannot do, and a lot of that comes back to being human and unpretentious.
Whether it is design or service, X2 executes new ideas, not for the sake of it, but to deliver a unique sensual experience that is becoming so increasingly difficult to find in luxury holidays. X2 Resorts and Residences are an experience that feeds the soul and rewards the senses in a down to earth ways.
X2 owners and guests are not pretenders, nor out to impress. They are drawn to X2 because it is real, unique, stylish and relaxed…just like them.